Sundance Institute
  • 24-Aug-2017 to 23-Sep-2017 (MST)
  • Press
  • Los Angeles, CA, USA
  • $91,800-$100,000
  • Salary
  • Year Round

Considerations: Extended hours, including evenings and weekends, will be required at key points throughout the year. Domestic and international travel, including to festivals, labs and other Institute offices, will be required (estimated 10% travel).

Position General Summary: Our Director of Publicity and Communications works collaboratively with Sundance leadership, program teams and marketing colleagues to develop, plan, and implement a national and international public/media relations strategy that generates a high level of visibility and awareness for the Institute's mission and programs, including the Sundance Film Festival. We are looking for someone who is a strategic, creative and tactical leader, and who can bring the big-picture of our mission and work to life on a day-to-day basis.

Essential Job Functions and Duties:

  • Develops, implements and manages an annual PR plan including overarching strategies and targeted campaigns that align with department, leadership and programs.
  • Acts as a liaison between the organization and the media and public.
  • Analyzes strategy on an ongoing basis, provides regular reports to leadership and proactively adjusts and refines strategy as necessary.
  • Manages year-round staff, includes selecting and training highly effective staff, providing direction, feedback, mentorship and support to ensure employees understand responsibilities and are effective in their roles, and delegates appropriate and meaningful work.
  • Contributes to the writing, editing and targeted distribution of organizational communications including articles of various lengths, blog posts, speeches, quotes, news releases, etc.
  • Counsels leadership and staff on issues related to the media and provides regular media training for the organization, includes providing guidance, direction, media release approvals and best practices to staff.
  • Manages all media contacts and lists while cultivating relationships with journalist and liaising with contacts to shape, develop and pitch stories.
  • Actively ensures best practices are applied and stays abreast of trends and progressive approaches to publicity.
  • Identifies new sources and means for outreach and engagement to position Sundance both institutionally and through its artist and alumni as a thought leader and advocate.
  • Proactively collaborates with colleagues in communication and marketing department on integrated marketing and communication strategies, objectives and tactics.
  • Creates and implements innovative methods to publicize Institute programs and activities, with a focus on public programming including the Sundance Film Festival and other regional and international public events.
  • Identifies and engages external vendors on projects as required.
  • Develops, manages and  implements the media relations budgets.
  • Develops and maintains policies, guidelines and best practices documents.
  • Provides support to Development team to create messaging that supports fundraising activities, sponsorship programs, advertising and other revenue-generating efforts as necessary.
  • Manages the creation and distribution of all media materials such as press releases, media alerts, pitch letters, press kits, etc.
  • Reviews and refines department workflows to ensure efficiency and best practices are applied.
  • Other duties as assigned.

Position Requirements:

  • Employee has legal authorization to work in the United States.
  • Bachelor's Degree in communications, public relations, marketing or related field.
  • 8 years of experience in increasingly responsible positions within communications, public information, public relations and media relations.
  • Strong leadership skills with a background that includes demonstrated excellence in managing employees.   
  • Possesses excellent interpersonal, written and oral communication skills, and understands the implications their actions will have on the organization.
  • Digital and social proficiency.  
  • Extensive knowledge of national and international cultural, arts and entertainment media outlets.
  • Demonstrated experience as a strategic and creative leader who can deliver results from the big-picture of our mission and work to life on a day-to-day basis.
  • Highest levels of personal and professional integrity and ethics.
  • Ability to collaborate effectively and affect change by applying best practices.
  • Strong consultation, presentation, meeting design and facilitation skills.
  • Proven ability to establish rapport and credibility with senior leaders and a wide range of constituencies.
  • Ability to build strong relationships while working across the organization in order to drive results.
  • Ability to work nights and weekends around events and key deadlines and events.

Preferred Education, Experience and Skills:

  • Experience within a comparable arts, culture or film organization preferred.
  • Experience in film festival press office management or related preferred.
Sundance Institute
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